Used by 31,500+ Salespeople
Across 158 Industries
THE 10-STEP SALES FRAMEWORK THAT CRUSHES OBJECTIONS BEFORE THEY EVEN HAPPEN
Stop wasting calls on “let me think about it.” Download the SWISH Negotiation Ladder free and see how top performers turn buyers into lifelong clients (without pressure, tricks, or pushy closes)
Get the SWISH
10-Step Sales
Framework (Free)
The 10 steps in order (so you never wing it again)
The exact questions that remove hesitation early
Word-for-word examples you can use today
GLOBAL PROVEN SUCCESS
If you’re still:
- Coaching basic objection handling
- Jumping in to rescue deals,
- Watching opportunities slip through your fingers…
You can’t scale from the sales floor.
Let’s be brutally honest now
Forget “sales theory.” Forget “closing skills.”
If I’m a business owner with a sales team, what keeps me awake at night isn’t just that someone fumbled a call.
By Using The
10-Step Negotiation Ladder,
You’ll Learn How To…
Transform initial conversations into lifelong client relationships.
Avoid the common sales pitfalls that raise defenses and push prospects away.
Follow a proven, trust-building framework that makes closing deals feel natural.
Ask reflective, reality-check, and opportunity-driven questions to uncover your client’s true needs.
Handle objections with confidence while maintaining integrity and authenticity.
Build deep rapport that fosters loyalty, repeat business, and enthusiastic referrals.
Position your value so clients see results, not just price tags.
Create mutually beneficial agreements that leave clients feeling empowered and valued.
Replace guesswork with a structured, step-by-step approach to every sales conversation.
Master the art of selling with integrity and earning trust to secure clients for life.
If you’re still:
- Coaching basic objection handling
- Jumping in to rescue deals,
- Watching opportunities slip through your fingers…
You can’t scale from the sales floor.
Let’s be brutally honest now
Forget “sales theory.” Forget “closing skills.”
If I’m a business owner with a sales team, what keeps me awake at night isn’t just that someone fumbled a call.
What Makes This
Negotiation Ladder Different?
This isn’t a script, and it’s not about manipulation or outdated sales tactics. The 10-Step SWISH Negotiation Ladder is a results-driven framework, refined over a decade, that works across every industry and sales cycle.
Whether you’re selling over the phone, in-person, online, or via DMs, this framework adapts to your unique style and persona keeping the focus on serving, not selling.
Led by Ryan Tuckwood, this approach is trusted by tens of thousands of businesses and professionals since 2014. Ryan’s vision isn’t just to teach negotiation but to empower you to create genuine, win-win relationships with every client.
You’ll walk away with:
A clear roadmap to navigate every sales conversation with confidence.
Actionable steps to earn trust, uncover needs, and close deals naturally.
A mindset shift that prioritizes integrity and creates raving fans for life.
It’s time to master the process that turns sales into life-long partnerships with zero sleaze, pressure, or guesswork.
Meet THE MAN changing the perception of sales & bringing this event to life...
Meet Ryan Tuckwood
The Ethical Sales Coach
As Founder of SWISH Sales Coaching (Selling With Integrity & Selling Honestly), Ryan has helped over 21,500 professionals globally boost performance through ethical, relationship-driven sales strategies.
Backed by Shark Tank investors Dr. Glen Richards, Steve Baxter, and Andrew Banks, Ryan built The SWISH Academy now one of the world’s leading online sales training platforms.
With 15+ years in the game, a Global Talent Visa, and mentorship from the likes of Sir Richard Branson, Ryan is trusted by entrepreneurs, business owners, and Fortune 500s to turn conversations into conversions without the sleaze.
Ryan Tuckwood
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